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| Ford's F-150 thinks about how to preserve the title in the USA |
| There comes “the king of the pick up” |
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This pick up F-150 of 2009 in his version Platinum was showed by the manufacturer Ford during his throwing in Dearborn. The executive president of the company, Bill Ford, pronounces the presentation speech.
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Dearborn, Michigan
Special
Ford F-150 of 2009 has the difficult mission to preserve the crown as the vehicle of his type of major sale in the nation. He does not lack arguments, as it was verified a few weeks ago in Dearborn (Michigan), in the first test of handling of this pick up.
During the throwing of the new version of the most important product of Ford, the pickup F-150, the executives of the first level of Ford Motor announced between applauses that they will hire again to thousand fired persons so that they help to make more vans.
“ You are going to extract us of this doing the best van that has been made”, affirmed the executive director of Ford, William Ford Jr., to the public congregated in the legendary facilities of assembly in the Rouge. Next to you there was Alan Mulally, the executive president on whose shoulders it weighs the task of straightening the finance of the group up self-propelled.
While his neighbors and rivals General Motors and Chrysler were discussing the conditions of a possible merger – now frustrated - the executive high places of Ford made sure that the company will be able to survive, and prosper, alone.
The vans F-150 of 2009 are already in all the American concessionaires, in expectation of his tens thousands of clients who have always admired them throughout last sixty years.
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Bill Ford (right), executive director of Ford Motor, and Alan Mulally, president, presented the piece of news F-150 in the Dearborn plant.
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Successes history
Ford has sold more than 33 millions of pickups Series F from 1948. Nevertheless, the mark of the blue oval is afraid that awful economy and the high prices of the fuel prevent his pickup F-150 of 2009 from obtaining the reception that is deserved.
As a big motivation, Ford offers a discount of up to $ 2.000 dollars for his new model. The connoisseurs move forward that this model will have an excellent success between those who look for a vehicle of reliable, spacious work and equipped good.
This model offers many styles to choose: XL, STX, FX4, XLT, Lariat, King Ranch y Platinum, each one with a proper appearance. His exterior lines grant him the rough, powerful and muscular aspect for that one expects from any pickup.
Those who think that the F-150 of 2009 only experienced a superficial redesign are very wrong. This model carries a new platform that promises to be lighter and resistant than the current one, what means an increase in his capacity of load and dragging.
Also, Ford added six inches to the length of the model of four doors, what increases the space of the rear banking, capable of lodging three adults without major complications.
Also, the F-150 presumes of a sumptuous interior with finished of good quality and a new board. His equipment is abundant and it includes a stereo Sony, air conditioning of two areas, electrical control panel, control of haulage, brakes ABS and six air bags.
The consumers of the whole country will be able to choose between three engines V8: 4.6 liters available with 248 or 292 hp, and a 5.4 liters Merman who delivers 320 horsepowers and can use E85. All the engines are accompanied by transmissions of six speeds and the form 4x4 is optional.
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A cheaper GASOLINE, like that we have in the last weeks, it has brought mitigation to the consumers of the nation, after the nightmare through that one lived for several weeks, when the gallon of the fuel went off to more than four dollars in the metropolitan area.
Paradoxically, the hard effects of the global economic crisis have caused the reduction of the oil prices and, consequently, of the fuels. The prices might diminish much more in the next weeks. Nevertheless, the cheap prices perhaps are not sufficient to do that the consumers return to his habitual habit of consuming big gasoline quantities.
This new tendency is a reflex which the drivers are changing in his habits. Studies of the safety Administration in the Highways (NHTSA) reveal that the American drivers handled about 254.000 million miles in August, almost 6 per cent less than in the same month of last year.
NEVERTHELESS, UNTIL NOW nobody has predicted that the gasoline will fall down below 2 dollars for gallon at national level, although this probability has not been discarded either. "Everything is possible nowadays", tells Darin Newsom, analyst of the signature DTN, who believes that the prices in the petrol stations can diminish in other 20 to 30 cents and then they will be leveled.
The last time that the average price of the gasoline in the United States was below 2 dollars was May 18, 2004, when it sold at 1,99 dollar for gallon, according to information of Motorists' Association of America (AAA). Some executives of dealerships in Washington, DC, have hopes that this reduction reactivates the sales, which have drooped in the last weeks.
There would be added to it the possibility of a new "bundle of stimulus" that it might cheer up to a residents' good proportion, especially of the Hispanic community, to invest them like initial quota in the buy of new or secondhand vehicles.
ON A GLOBAL SCALE, one of the surprises gave last week the group BMW, which comprises the marks BMW, Mini and Rolls-Royce, which obtained a net profit of "only" 1.292 millions of euros (nearly 2.000 million dollars) during the first nine months of the year, what supposes a reduction of 39,7 per cent compared to the information of the same period of 2007.
The company gave up achieving the ambitious commercial targets fixed previously for the set of the year. The turnover of the corporation at that Norbert Reithofer presides was located in more than 60 billion dollars between January 1 and September 30 of this year, therefore it supports the levels of the same period of the previous year.
These indexes, which there wanted already to have giants GM or Ford, it caused that BMW was deciding the suspension during a week of the whole production of his three German plants. This measurement will affect approximately 40.000 workers that the company has ordered "to rest" to his domiciles during this period. The target of the German group is to reduce the production in 25.000 vehicles. Despite the September hole, BMW has commercialized in the first nine months of the year 1,11 million units, which represent 1,7 per cent more than one year ago.
Up to the next one,
Víctor Caycho
Publisher of Autoguide
E-mail: vcaycho@msn.com
www.hwc-md.org
| Leader of the majority considers in the Congress |
| A two-party agreement to support to the sector self-propelled |
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The leader of the Senate, Harry Reid, and the president of the House of Representatives, Nancy Pelosi, took actions in defense of the automotive industry of the country.
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Autoguide
Washington Hispanic
The Congress of the nation will keep on looking for ways of supporting to the sector self-propelled, "so important for our economy", announced this weekend the leader of most of the Senate, Harry Reid, after meeting a delegation of executives and representatives of the workpeople of three big manufacturers of motorcars of the United States: General Motors, Ford Motor y Chrysler.
" The democrats and republicans must collaborate with the elect President Barack Obama to protect the American workpeople", he affirmed Laugh, and he added that "there us is a form assuring that our manufacturing sector - which includes to the automotive industry - should be healthy and could create innovative products that they contribute to a sustainable economic growth and to our national safety”.
Help bundle
In a written declaration, the representative of democratic most of the Upper House, indicated that "the Congress will keep on looking for ways of supporting to this so important sector for our economy". After being grateful for the opportunity to meet the self-propelled companies "to speak on the challenges that they face and how they think to face them", Laugh he remembered that “in September I supported a help bundle the industry so that the American automotive industry is restructured and could begin producing economic vehicles in fuel, which would save money to the consumers and would relieve the needs for energy safety that faces the nation".
Laugh he thought that "the Administration must exercise his authority to provide additional help to these companies. All the interested parts recommend the same".
The managers of the American manufacturers of motorcars resorted to the Congress in a new effort to obtain helps of the Federal Government for a total for 50.000 million dollars, to assure his survival and to avoid a "collapse" of the car market of the country.
Precisely, on Thursday, the 6th, it was known that General Motors lost 2.500 million dollars during the third trimester, while Ford registered clear losses for 129 million dollars in the same period.
In Europe one lives through an identical situation: BMW and Mercedes Benz announced an important reduction of his world sales due to the weakness of his principal markets, as financial analysts of the Old World coincided.
With Pelosi
The managers of three big manufacturers of American motorcars met also the president of the House of Representatives, Nancy Pelosi, the target to achieve funds to be able to support his current financial situation.
The meeting with Pelosi United Auto Workers (UAW), Ron Gettelfinger was provided with the assistance of the president of the trade union.
Exactly in eve there went out to the light a report of the Research center of the Motorcar, which affirms that the collapse of General Motors and Ford would mean the loss of two million work places and would reduce moreover the growth of the Gross National Product (GDP) of the biggest economy of the world in 2 per cent.
Before this panorama, the elect president Barack Obama, announced that it glides to work so that the motor-car industry is more competitive.
" We are sure that the new administration of Obama will understand the immense importance of our industry", indicated on the same Thursday the president of General Motors for the United States, Troy Clarke.
| For lack of liquidity foreseen for 2009 |
| GM gives up buying Chrysler |
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Rick Wagoner, president of General Motors, speaks in Detroit on the loss of liquidity of GM.
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From New York
Special
The American car builder General Motors announced on Saturday, the 8th that might be at the beginning of 2009 at a level of liquidity that does not allow him to continue his operations, motive for which he resigns from the buy of his competitor "short-term" Chrysler.
Across a bulletin, GM confirmed that the liquidity for the rest of 2008 "will come closer the minimum needed to make the company work", while for the first semester of 2009, the liquidity "will be located clearly under this level".
É sta is one more test of the situation that crosses the sector of the motorcar, which has provoked that three big American manufacturers (General Motors, Ford and Chrysler) have appealed to the Congress in a new effort to obtain helps of the Federal Government for 50.000 million dollars in order to assure his survival and to avoid a "collapse" of the car market of the nation.
Also, to the assertion on the part of Ford of a few losses for 129 million dollars, there joined the villains resulted from the Germans BMW and Mercedes-Benz, with a fall of his sales of 8,3 and of 18 per cent, respectively, in October.
Toyota and Ford
The crisis of the sector touches also thoroughly the manufacturers of Japan. The actions of Toyota, for example, collapsed 10 per cent in bag despite announcing, at the end of the market, that it reduced in 56 per cent his benefit forecasts for the tax year that ends on March 31, 2009 due to the minor demand.
Ford, also, brought losses for almost 3 billion dollars in global operations, at the time that he plans a reduction of 2 thousand 260 work places in North America.
The manufacturer of Detroit told that the descent for 9 billion dollars of income owed “to the minor volume, the sale of Jaguar and Land Rover, the change of the product mix and the low clear prices".
The cash escape, when the company spends more money than it enters, was very superior to 2 thousand 100 millions used by Ford in the second trimester.
Ford's situation worsened with the contraction of the sales and the reduction of 500 thousand vehicles produced opposite to the levels of the second trimester, what caused a decrease of 3 billion income in this trimester.
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