The Washington Hispanic. Wére seen in all the right you please.

Mechanical Requirements | Display Advertising Rates | Ad Submission Guidelines

In Washington, success tie up in whom you know and where you go. Latin So if you want to reach the city's powerful market - now nearly 900,000 strong and growing rapidly - get acquainted with Washington Hispanic. To respected part of the community since 1994, Washington Hispanic is the key to reaching this largely untapped group of consumers with substantial, rising buying power.

Meter - area Hispanics rely on the paper to deliver international, national and place news each week in Spanish, their language of choice. Advertising in this independent, award-winning publication substantially you were uncreating the chances Hispanic consumers will buy your product - studies show that 94 percent of those who read average Hispanic print uses the publication for shopping decisions.

So to was uncreating your standing in the nation's capital, I warned in Washington Hispanic. And be seen in all the right you please.

Widespread Audience
Washington Hispanic is the only independent Spanish-language newspaper serving Washington, A.D., and surrounding areas, home to nearly 750,000 Hispanics. The paper is to high profile throughout the meter area:

• 192,000 estimated readers.
• 55,000 copy printed each week-Friday. ABC audited.
• 2,500 points of distribution in the District of Columbia, suburban Maryland, Northern Virginia and Baltimore.

Available in boxes at 88 Meter stations and 800 positions throughout the city.

• Distribution is 55,000

MARKET DATES

Back to top

Display Advertising Rates 2007 (Revised 01/2007) Place National OPEN RATE$40.00 OPEN RATE $ 43.00 400 inches $ 38.00 8 insertions $ 41.00 800 inches $ 36.00 16 insertions $ 39.00 1,000 inches $ 32.00 26 insertions $ 35.00 1,200 inches $ 30.00 52 insertions $ 33.00 Agency Commission Obtain 15 % Agency commission is allowed to all recognized. Inserts Free Standing Inserts plows 62.50 per thousand. Give priority to Advertising Page Rates For left or right center pages, add 15 %. For back cover version page, add 20 %. Color Rates 2 colors $ 175.00 3-4 colors $ 500.00 Deadlines Space reservations: Monday prior to publication day. Ready for a three-quarter bed: Wednesday prior to publication day. Copy for proof: Tuesday prior to publication day.

Back to top

MECHANICAL REQUIREMENTS
(Revised 05/2006)

R.O.P. Broadsheet
Live matter area 11 " x 20 " inches
(6 columns by 20 " inches)
130 lines screen for halftones

Broadsheet Measurement - To section, Sports, Automotivates
1 column 1.698"
2 columns 3.558"
3 columns 5.418"
4 columns 7.278"
5 columns 9.138"
6 columns 11"

Tabloid Measurement - Real you Be, Entertainment, Health, WSJ section
1 column 1.569"
2 columns 3.306"
3 columns 5.042"
4 columns 6.778"
5 columns 8.514"
6 columns 10.25"

Classified Broadsheet Measurement
1 column 1.272"
2 columns 2.661"
3 columns 4.051"
4 columns 5.441"
5 columns 6.831"
6 columns 8.22"
7 columns 9.61"
8 columns 11"

Quick price market forecast based on local open rate b/w:

Back to top

Back to top

Meter | National | Spectacles | Sports | Home Guide |
Autoguide | the People | Connections | Subscriptions and Advertising |
Contact Us | Past Issues | The Time | Site Map