Washington Hispanic logo
Meter page link
Actuality page link
Spectacles page link
Sports page link
CasaGuia page link
Autoguide page link
The people page link
Meter page link
National page link
Spectacles page link
Autoguide page link
CasaGuia page link
The people page link
 

 

Divider Contact Us page link Divider Past Issues page link Divider The time in the region, weather channel page link

The Washington Hispanic. Wťre seen in all the right you please.

Mechanical Requirements | Display Advertising Rates | Ad Submission Guidelines

In Washington, success tie up in whom you know and where you go. Latin So if you want to reach the city's powerful market - now nearly 900,000 strong and growing rapidly - get acquainted with Washington Hispanic. To respected part of the community since 1994, Washington Hispanic is the key to reaching this largely untapped group of consumers with substantial, rising buying power.

Meter - area Hispanics rely on the paper to deliver international, national and place news each week in Spanish, their language of choice. Advertising in this independent, award-winning publication substantially you were uncreating the chances Hispanic consumers will buy your product - studies show that 94 percent of those who read average Hispanic print uses the publication for shopping decisions.

So to was uncreating your standing in the nation's capital, I warned in Washington Hispanic. And be seen in all the right you please.


Widespread Audience

Washington Hispanic is the only independent Spanish-language newspaper serving Washington, A.D., and surrounding areas, home to nearly 750,000 Hispanics. The paper is to high profile throughout the meter area:

  • 192,000 estimated readers.
  • 55,000 copy printed each week-Friday. ABC audited.
  • 2,500 points of distribution in the District of Columbia, suburban Maryland, Northern Virginia and Baltimore.

Available in boxes at 88 Meter stations and 800 positions throughout the city.

  • Distribution is 55,000

MARKET DATES

Hispanic population in Washington A.D. 47,272*
Hispanic population in Virginia 319,303*
Hispanic population in Maryland 452,511*
Whole Hispanic population 819,086*
* Source:U.S. Census Bureau Annual Estimated grasp July 1st., 2005

Back to top arrowBack to top

Display Advertising Rates 2007 (Revised 01/2007)

Place National
OPEN RATE$40.00 OPEN RATE $ 43.00
400 inches $ 38.00 8 insertions $ 41.00
800 inches $ 36.00 16 insertions $ 39.00
1,000 inches $ 32.00 26 insertions $ 35.00
1,200 inches $ 30.00 52 insertions $ 33.00

Agency Commission
Obtain 15 % Agency commission is allowed to all recognized.

Inserts
Free Standing Inserts plows 62.50 per thousand.

Give priority to Advertising Page Rates
For left or right center pages, add 15 %.
For back cover version page, add 20 %.

Color Rates
2 colors $ 175.00
3-4 colors $ 500.00

Deadlines
Space reservations: Monday prior to publication day.
Ready for a three-quarter bed: Wednesday prior to publication day.
Copy for proof: Tuesday prior to publication day.

 


Back to top arrowBack to top

MECHANICAL REQUIREMENTS
(Revised 05/2006)

R.O.P. Broadsheet
Live matter area 11 " x 20 " inches
(6 columns by 20 " inches)
130 lines screen for halftones

Broadsheet Measurement - To section, Sports, Automotivates
1 column 1.698"
2 columns 3.558"
3 columns 5.418"
4 columns 7.278"
5 columns 9.138"
6 columns 11"

Tabloid Measurement - Real you Be, Entertainment, Health, WSJ section
1 column 1.569"
2 columns 3.306"
3 columns 5.042"
4 columns 6.778"
5 columns 8.514"
6 columns 10.25"

Classified Broadsheet Measurement
1 column 1.272"
2 columns 2.661"
3 columns 4.051"
4 columns 5.441"
5 columns 6.831"
6 columns 8.22"
7 columns 9.61"
8 columns 11"

Quick price market forecast based on local open rate b/w:

Full page 6c. x 20" $ 4,800.00
1/2 page (horizontal) 6c. x 10" $ 2,400.00
1/2 page (vertical) 3c. x 20" $ 2,400.00
1/4 page (vertical) 3c. x 10" $ 1,200.00
1/4 page (horizontal) 6c. x 5" $ 1,200.00
1/8 page 3c. x 5" $ 600.00

Back to top arrowBack to top

AD SUBMISSION GUIDELINES
To ensure that your ad will be printed expert you designed it, please follow these guidelines.

ELECTRONIC ADS
Please send electronic ads directly to ads@hwc-md.org.

MOST RELIABLE FILE FORMATS:

  • pdf - Portable Document Format (preferred)
  • tif
  • jpg
  • eps

ACCEPTABLE FILE FORMATS:

  • QXD - Quark Xpress 6.0 or earlier for Mac
  • Make sure all images and fonts plows included on the disk.

Washington Hispanic accepts CDs/DVDs.

AD SEND CODE: dchis

CAMERA-READY ADS
Please send all for a three-quarter bed - ready ads to this address:
Washington Hispanic
8455 Colesville Rd,
Suite 700
Silver Spring, M.D. 20910

ADVERTISING REQUEST
Please contact us with any questions.
Phone: 202-667-8881
Fax: 202-667-8902

Back to top arrowBack to top

blue line

Meter | National | Spectacles | Sports | Home Guide |
Autoguide | the People | Connections | Subscriptions and Advertising |
Contact Us | Past Issues | The Time | Site Map

Connections page link

front

Week of 06/20
PDF

letter

 


Sony Alpha DSLR A300K Camera , Asbestos utilization , Übernachtungsmöglichkeiten Ostsee , Furniture products , customer notification magento , Debt Consolidation Loans , Bookmakers , Lamps Poland , Taurito , calling phone cards , History of Cracow